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About the firm

Senior counsel from someone who has built, led, advised, and carried mission responsibility.

Sirianno & Associates is the advisory practice of Edward J. Sirianno, a strategist, organizational leader, and principal consultant based in East Aurora, New York, serving mission-driven organizations nationwide.

A modest nature center building beside a meadow — the kind of facility this practice advises.

The practice

Strong missions need strong organizations.

Edward J. Sirianno, Founder and Principal Consultant, holding binoculars on a shoreline at sunrise.
Edward J. Sirianno — Founder & Principal Consultant

Ed has spent his career building and leading organizations while advising institutional leaders through moments of growth, transition, identity, fundraising, communications, and change. He has led agencies, grown teams, served colleges and universities across the country, worked with presidents and boards, and helped institutions clarify how they are understood, supported, and trusted.

He later brought that experience directly into nonprofit executive leadership as Executive Director and Chief Administrative Officer of Buffalo Audubon Society and Trillium Nature Center, where strategy had to become execution — across governance, staff, facilities, philanthropy, conservation partnerships, membership, communications, and community trust.

Sirianno & Associates brings those experiences together for organizations facing important questions about what comes next.

That means strategy must be usable. Leadership must be supported. Boards must understand their role. Fundraising must be built on confidence and belief. Communications must help people feel and understand the mission. And organizational decisions should strengthen the people, places, and communities the mission exists to serve.

Edward J. Sirianno — Founder & Principal Consultant

Edward J. Sirianno has spent his career building, leading, advising, and strengthening organizations.

He began leading organizations early in his career, first building a regional communications agency in Western New York and later founding and leading a larger nonprofit-focused and higher-education agency serving colleges, universities, and mission-driven institutions across the country.

In that work, Ed partnered with presidents, boards, administrators, faculty, advancement leaders, and enrollment teams on questions that were never simply about marketing. They were questions about institutional identity, audience trust, enrollment growth, alumni engagement, philanthropy, academic vision, public reputation, and organizational strength.

After decades of agency and institutional advisory leadership, Ed brought that experience into direct nonprofit executive service at Buffalo Audubon Society and Trillium Nature Center. There, he carried responsibility for a public nature center, more than 1,100 acres of preserves, staff, facilities, education programming, membership, fundraising, conservation partnerships, communications, and board support — and raised or helped secure more than $2.5 million in public and private support.

That experience deepened his belief that strong missions require strong organizations — and that good counsel should help leaders become clearer, more confident, and better prepared to act.

Today, through Sirianno & Associates, Ed works with nature-based, conservation, health, and human-services organizations facing important moments of planning, leadership, transition, fundraising, communications, and growth.

He holds an MA in Integrated Marketing Communications from St. Bonaventure University and a BA in English and Education from St. Mary's College of Maryland, where he serves on the Foundation Board. He lives and works in East Aurora, New York, and the practice serves organizations nationwide.

Why this practice exists

Mission-driven organizations often reach out when something important is changing.

A strategic plan has expired. A longtime executive is leaving. Fundraising has stalled. A board is uncertain about its role. A public message no longer reflects the organization's real value. A new opportunity has arrived before the organization feels ready to pursue it.

Sirianno & Associates exists for those moments.

Ed Sirianno brings the perspective of someone who has built organizations, led teams, advised presidents and boards, helped secure significant support, carried nonprofit executive responsibility, and learned from both success and difficulty.

That combination matters because the issue an organization first names is not always the only issue that matters. A fundraising problem may also be a clarity problem. A leadership transition may also be a board alignment problem. A communications challenge may reveal a deeper question about mission, audience, trust, or organizational capacity.

Sirianno & Associates helps leaders step back, understand the whole situation, and determine what needs to become stronger to move the mission forward.

Professional history

Leadership roles

  1. 2020 – 2026

    Executive Director & Chief Administrative Officer

    Buffalo Audubon Society / Trillium Nature Center

    Led a nature-centered nonprofit responsible for a flagship nature center and more than 1,100 acres of preserves — with accountability for governance support, philanthropy, staffing, facilities, education programming, membership, communications, and conservation partnerships.

  2. 2005 – 2019

    Founder, President, CEO & Chief Creative Officer

    Creative Communication Associates

    Built and led a communications firm that advised more than 100 colleges, universities, and mission-driven institutions on positioning, brand, enrollment and advancement communications, and public engagement.

Specific engagement examples are described on the experience page.

How the work is done

Four commitments that shape every engagement

Principal-led attention

Senior judgment is applied directly to your organization rather than delegated. The relationship stays with one advisor from first conversation through implementation.

Candor

Boards and executives are best served by someone willing to name what is difficult — the concentrated revenue, the unclear role, the deferred decision — with evidence and without drama.

Collaboration

Recommendations developed alongside staff and trustees are the ones that get implemented. The work is done with the organization, never to it.

Implementation

Strategy that stops at the report is unfinished. Engagements conclude with sequenced plans, named owners, and measures — with continued counsel available.

Let's talk

A conversation is the best way to judge fit.

Bring the question that prompted your visit. If another advisor is a better match, that will be said plainly.

Or reach Edward J. Sirianno directly at ed@sirianno.org · 518-526-5492